This book will help you conquer call reluctance and fear of self-promotion.

Everybody is promoting something, and most people have some resistance to the process of getting other people interested in whatever you are offering.

The resources in this book are a reflection of thirty-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make. Many different perspectives are presented because everyone is different. The key is finding a state of mind that allows you to take action.

From a bigger perspective, this book is about how to positively deal with the resistance you have to doing what you need to do to succeed. There is a part of you that doesn't want to take any risks, but there is a part of you that is practically fearless. If you can learn to block out the part that is putting on the brakes and listen more carefully to the part that can do anything, you can find a way to make the prospecting calls you need to make! That is the promise of this book!